In focus: Audio Technik achieve one million euro milestone

Audio Technik GmbH are based in Bad Salzuflen, Germany, and have been a Victron Energy customer for many years.

Back in 1981 Mr. Kirchhoff, who is the CEO of Audio Technik GmbH, started selling Victron Energy inverters – which has resulted in 35 years of experience and partnership with Victron Energy. We’d like to celebrate that and their most recent milestone.

In focus

Distribution

As a distributor for Victron Energy products in Germany; Audio Technik GmbH deliver many products direct from stock to their reseller customers who are located throughout the country.

Growth

Traditionally the marine market has always been key to Audio Technik, but as noted by Mr. Kirchhoff,  “last year in fact the largest growth could be seen in the automotive and stationary battery storage market”.

Turnover

Due to the hard work of Mr. Kirchhoff and his colleagues Audio Technik’s 2015 sales volume surpassed the one million euro mark. A milestone indeed and one that Victron Energy sales manager Uwe Dräger was delighted to congratulate the company on, as shown in the headline image above.

Customer support

One of the keys to this success, as Uwe Dräger confirmed, is the way Audio Technik support their customers through personal consultation allied with solid technical knowledge. Such personal support not only ‘moves blue boxes’ but also ensures a robust customer network of committed long term business partners.

Reduced technical queries

Speaking to Mr. Kirchhoff it is clear their support strategy works as the level of technical queries has reduced over the years. In part he also attributes this to the more recent Victron Energy website and documentation in multiple languages, the Victron Energy Blog and the Victron Live site too.

Off to a good start

In concluding my conversation with Mr. Kirchoff he noted that 2016 sales have also started well, so naturally we wish him and the Audio Technik team all the very best for this year as they continue to build on their success and longevity as Victron Energy distributors.

You can visit Audio Technik’s website here.